Make The Right Move!
Ed Short, Better Homes and Gardens Real Estate Metro Brokers #1 individual sales executive for the North Fulton office in 2013, owes much of his incredible success to his family and the values and work ethic they instilled upon him from an early age. His concierge style business model has become a standard of excellence in his North Atlanta-based real estate practice. Whether his clients are buying or selling their first home or their fifth, Ed handles all the details from start to finish… and beyond! Ed says, “I am driven and passionate about my career, and know that the sky is the limit for my success.”
Ed holds a business degree in Business Administration from Michigan State University. Ed started his professional career in the insurance industry, and became an Atlanta real estate professional in 1997.
Ed’s corporate business background has given him a unique skill set for his career in real estate. “This business is about two very important things: relationships and details,” he says. “I am there every step of the way with my clients because that is what they need. I answer questions, help clarify the negotiations and often times counsel them when they aren't sure which decisions to make. Real estate is a very emotional process. It’s no coincidence that many of my clients become lifelong friends. We have navigated one of the most stressful things they have done in their lives. It is a bonding experience.”
Ed specializes in luxury real estate, and possesses many traits necessary for working with high net-worth buyers and sellers. Ed focuses on service and attention to detail when it comes to his clients. He understands the complexities of the real estate buying and selling processes, and makes what could become a technical and confusing process, easy. Ed says, “My level of service is unsurpassed in the Atlanta Metro real estate market. I am always available, fully committed, and have a high attention to detail.”
Clients need only bring their business to Ed and, just like a concierge service at a five-star resort, he will handle everything. “It all goes back to service and attention to detail,” he says, “We become our clients’ friends, counselors and business advisers. And that is the way it should be.”